An app to engage your team
Innovative leaders and companies know that employees are their most important asset. But how to keep them motivated and even understand them?
Let them have an experience in your organization with their personalized journey. Some like to travel alone, others still use maps, while some get easily lost.
Brand positioning moodboard
We knew that this diversity was hard to grasp so we have chosen three directions on which to shape the new Mirro brand. He could be the cool and friendly guy that everybody wants to be friends with, classic and smart, ready to offer the perfect advice or a little boring but with bulletproof services.
Brand Positioning research presentation
Brand persona moodboard
How about a look in the mirror?
The concept was there, the direction strong. What else? Let the branding process begin. We knew we wanted something sharp, cool but also smart. We took inspiration from psychology, HR, music and even Socrates and 250 results latter we came with the perfect name.
The mirrors were invented for better knowledge and understanding of self.
- Seneca the Younger, Roman philosopher
Meet MIRRO, the tool that reflects all you need to know about your team and company. The logo extended this idea by using simple sinuous lines, reflecting the journey of a team and its individuals.
Logo construction
A splash of color
Powerful, fresh colors were chosen to reflect the brand's youth, energy and adventurous spirit.
Let the journey begin
The logo is easy to use and adapt on any type of collateral material, and can be as playful as it is needed. Jus have a look.
Chosen font
Do you want a brand just as cool as MIRRO? Let’s talk!
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