MIRRO Branding | High Contrast, Interactive Agency
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MIRRO Branding

An app to engage your team

Innovative leaders and companies know that employees are their most important asset. But how to keep them motivated and even understand them?

Let them have an experience in your organization with their personalized journey. Some like to travel alone, others still use maps, while some get easily lost.

MIRRO - Team journeys moodboardMIRRO - Team journeys moodboard

Brand positioning moodboard

We knew that this diversity was hard to grasp so we have chosen three directions on which to shape the new Mirro brand. He could be the cool and friendly guy that everybody wants to be friends with, classic and smart, ready to offer the perfect advice or a little boring but with bulletproof services.

Brand Positioning research presentation

MIRRO - Henry moodboard 01MIRRO - Henry moodboard 01

Brand persona moodboard

Coolest name for a cool brand

The concept was there, the direction strong. What else? Let the branding process begin. We knew we wanted something sharp, cool but also smart. We took inspiration from psychology, HR, music and even Socrates and 250 results latter we came with the perfect name.

The mirrors were invented for better knowledge and understanding of self.

- Seneca the Younger, Roman philosopher

Meet MIRRO, the tool that reflects all you need to know about your team and company. The logo extended this idea by using simple sinuous lines, reflecting the journey of a team and its individuals.

Logo-spread-gradientLogo-spread-gradient

Logo construction

A splash of color

Powerful, fresh colors were chosen to reflect the brand's youth, energy and adventurous spirit.

Let the journey begin

The logo is easy to use and adapt on any type of collateral material, and can be as playful as it is needed. Jus have a look.

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Hoodie 02Hoodie 02
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Chosen font

StyleguideStyleguide

Do you want a brand just as cool as MIRRO? Let’s talk!

Previous project

RINF TECH

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Next project

Cinematic

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