Bedrock

Bedrock is a French company, part of the Bertelsmann group, that provides a world-class end-to-end streaming platform for leading media companies. We took over the Bedrock brand and designed a verbal and visual system to help their creative team quickly generate sleek and diverse content.

Project type

Visual Identity, Motion Graphics

Year

2021

We started from their three main value pillars: innovation, customer obsession, and reliability, and we built everything around rich, loud colors to express the brand's boldness. The imagery concept is rooted in one of Bedrock's statements: EXTRAORDINARY STREAMING. We chose images of people enjoying extraordinary moments like their first ever concert, the game of their life, or their first tournament. We also created a series of templates for both internal and external usage, all integrated into a detailed brand manual.