The brand celebrates women in the industry but at the same time pokes fun at the otherwise cliche usage of pink and all things girly, adding a daring twist to it. The neon-like colors, the bold and oversized fonts, the seemingly negligent cut-outs and halftones all work together, resulting in a unique little universe that screams confidence and strength.
Bespoke wordmark to symbolize strength and boldness.
Close-up of the glyph E
Cut-out smiling giraffe
Funky dog cut-out
Close-up of the glyph G
Confident messages and quirky halftones
Neon-like colors, bold and oversized fonts, and seemingly negligent cut-outs seamlessly working together