It's time for a change

Every new beginning starts with an appreciation of the past. We analyzed the old logo and kept its initial energy, but we have infused it with a more modern vibe.

The hierarchical position of the people was replaced to show equality, while the clean font helps us focus on the new concept: people first.  

Old Logo

New Logo

The changes were minimal, still necessary in order to improve the overall aesthetic and function of the logo. We simplified it to its very core, creating a clean and balanced visual identity.

"People First"

The candidates are the most valuable resource of the agency, so let's bring them into the spotlight. Vibrant images that represent the ideal candidates and their personality were our main focus, in line with the company's tagline.

A Touch of Color

The fresh color palette was chosen as a reflection of the good vibes that dominates the Temps offices every day. The three main shades of green maintain a natural and fresh feeling while expressing the professionalism of the entire Temps team.

Taking it further

Now that we have the pieces, we can create the whole puzzle. We transmitted the “People first” concept through all the printed materials, spreading the energy and passion of the candidates.

How about a different approach?

6th of April 2016 

With the advent of a new website and brand refresh, we started a series of new ad campaigns to spread the news. This was also the perfect time to present the different approaches used by the company.

And how to prove that they work? By testing them in our own background. The campaign was used to recruit a new member for the Temps growing team. 

The concept gravitated around common job interview questions ( i.e. Where do you see yourself in 5 years?, What are your weak points?, How would your last boss describe you?, etc. ). But they came with a twist, positioning Temps as a differnt recruiting agency. 

The campaign proved to be a real success! The website visits increased significantly while the people's reactions prompted us to think about a next campaign.

Some Numbers

498 clicks

on average per ad

36.539

people reached 

Over 20

shares on avarage per ad

What do HR and Heartbeat have in common?

17th of May 2016 

The second recruitment campaign we did was similar to the first one, but with a more focus on the core of HR. Temps needed to find new capable, young and interesting HR recruits, so we came up with a new ad concept while keeping the same vibe of the first campaign. 

The Concept, this time around, was focused on the term HR. It all started as a word game in one of our brainstorms. We played around, finding different words with the term HR in them, that were in relation with the type of people Temps wanted to recruit.

Some Numbers

108

new page likes

Over 1K

people reached on average per ad

Over 13

shares on avarage per ad

Let's spread the news!

13th of June 2016 

The new website was also a moment of celebration. We focused again on the core of Temps: young, energetic and passionate people. We wanted to transmit this energy to the entire online community so we focused on beautiful images and bold call to actions. 

The campaign came as a summary of our collaboration, emphasizing its bold, young and fresh attitude. The results prove that we managed to communicate the new Temps identity while at the same time sparking curiosity about the new website. 

Do you want a brand just as fresh as TEMPS? Let’s talk!