From outsourcers to innovators
RINF TECH helps daring companies to innovate their domain of expertise by offering dedicated software teams and solutions.
Relying on close partnerships and the new wave of Smart Living technologies, the brand needed a stronger and novel identity.
RINF TECH image research
So we stepped into the future. Inspired by bold colors, flexible shapes and powerful statements, the new brand stands for its convictions.
Final logo
Applying the logo
A new font, sharper colors
Powerful, engaging colors were chosen alongside a cursive font to reflect the brand's dedication, strength and energy.
PANTONE 2592 C
RGB: 157, 21, 225
HEX: #9D15E1
CMYK: 58, 90, 0, 0
PANTONE 213 XGC
RGB: 231, 53, 126
HEX: #E7357E
CMYK: 0, 91, 0, 0
PANTONE 2385 C
RGB: 216, 9, 230
HEX: #D809E6
CMYK: 23, 83, 0, 0
PANTONE 10398 C
RGB: 50, 50, 50
HEX: #323232
CMYK: 0, 0, 0, 91
PANTONE 179-7 C
RGB: 132, 132, 132
HEX: #848484
CMYK: 0, 0, 0, 59
PANTONE 427 C
RGB: 224, 224, 224
HEX: #E0E0E0
CMYK: 0, 0, 0, 13
Applying the logo
Delivering the goods
The brand speaks with its audience and is easy to recognize both online and offline. Just see how good it looks on a t-shirt.
Going further
RINF TECH is also involved in the Romanian IT community, offering interesting internships, workshops and open discussions about the latest trends. We knew that each event needed a different identity, but also cohesive to the entire brand.
Meet the RINF TECH sub-brands.
Open Academy
We agree, school was just the warm-up. Meet Open Academy, the intensive coding program designed for curios students. And what better color to transmit this than a stainless blue?
PANTONE 2172 C
RGB: 26, 126, 240
HEX: #1A84F0
CMYK: 30, 75, 0, 0
PANTONE 10398 C
RGB: 50, 50, 50
HEX: #323232
CMYK: 0, 0, 0, 91
PANTONE 427 C
RGB: 224, 224, 224
HEX: #E0E0E0
CMYK: 0, 0, 0, 13
Open Academy image research
Open Playground
Who would say no to an interactive quest, quizz or board game? Meet Open Playground, the program that challenges and motivates RINF TECH employees. The powerful pink was chosen for its playfulness, as well as dynamism.
PANTONE 205 C
RGB: 244, 69, 123
HEX: #E0457B
CMYK: 0, 83, 16, 0
PANTONE 10398 C
RGB: 50, 50, 50
HEX: #323232
CMYK: 0, 0, 0, 91
PANTONE 427 C
RGB: 224, 224, 224
HEX: #E0E0E0
CMYK: 0, 0, 0, 13
Open Playground image research
Open Minds
What better way to exchange ideas, learn new things and meet passionate people? Open Minds stands for immersive workshops, as is conveyed by the fresh and engaging green color chosen for this sub-brand.
PANTONE 2413 C
RGB: 18, 201, 153
HEX: #12C999
CMYK: 70, 0, 55, 0
PANTONE 10398 C
RGB: 50, 50, 50
HEX: #323232
CMYK: 0, 0, 0, 91
PANTONE 427 C
RGB: 224, 224, 224
HEX: #E0E0E0
CMYK: 0, 0, 0, 13
Open Minds image research
From outsourcers to innovators
The brand's new values, visual identity and dedication also needed a stronger online presence. Just have a look at how the new RINF TECH website was created.
The new website is centered around simplicity, clean layouts, compelling call to actions and a touch of colour. The brand's determination, flexibility and continuous transformation took shape in an animated blob that dominates the homepage.
Initial website wireframes
Blob animation for the new brand unveiling
Illustrations for different solutions and industries
A new look, the same dedication
Meet the new RINF TECH, a website that reflects the brand's courage, energy and future. And let's not forget the people behind it. Now they can showcase their latest projects in the Work section and convey their voice and passions, while new candidates can play around with the chatbot and receive personalised job recommendations. Just have a look.
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