With boldness and familiarity being our driving concepts, the brand quickly became dynamic and easily distinguishable. The Bauhaus-inspired logotype, the bold brand colors and sleek layouts, all play important roles in creating a strong visual identity for Pluria—one that is rooted in modernism, freedom and flexibility.
The logo design is heavily rooted in the Bauhaus style characteristics
Logo rules and construction
Lively and elegant color palette
Pluria's primary typeface
Pluria's secondary typeface
Custom icon set that follows a geometric and sleek direction