Yandex.Metrica OKIAN Branding Project | High Contrast - Interactive Agency
Okian Branding

Every story needs a storyteller

We are strong believers in the power of stories and the magic of books. Of knowledge and curious minds. We believe that the world is a blank page waiting to be spoiled by the ink of adventure and creativity. So the Okian challenge was more than suitable for us.

Original Logo, Young Minds

Logo Redesign, High Contrast

The Road Ahead 

OKIAN is the biggest Romanian online bookstore and the entire business is considered a role model in the Romanian online marketplace. We made team with OKIAN in 2007 and we helped them become one of the online pioneers in the book industry who delivered stories all over the country. So how did this journey began?

Logo sketches 04Logo sketches 04

OKIAN is a love brand and a trademark for every bookaholic. The branding process was driven by three main values - education, customer focus, innovation - and the goal was to inspire everyone to explore a world of knowledge. We conveyed this verbally and visually through colors, fonts, images, illustrations, drawings, metaphors, love notes, quotes, dreams. Just have a look.

"Explore a World of Knowledge"

We knew from the start that Okian is a powerful brand. An all-knowledgeable and wise hero that knows every story ever written on this planet. We believed in its desire to keep books alive in this digital era, to promote education and offer a quick response to customer’s needs. On short, “Explore a world of knowledge”, a perfectly crafted tagline.

Logo with tagline 02-01Logo with tagline 02-01

Wise, fresh and powerful

But words were not enough. Our hero needed a strong and energetic universe that would engage every reader and book lover. Fresh, dynamic and wise, the orange accent suited our needs and was chosen as a primary focus for the Okian brand.

From Cover to Cover

A great story is always hard to forget. This was just the beginning for this magic world dedicated to knowledge, education and creativity. Browse through some of the materials that illustrate the power of books and stay tuned for the next chapter. 

Bag Mockup 02Bag Mockup 02
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