OKIAN is the biggest Romanian online bookstore and the entire business is considered a role model in the Romanian online marketplace. We made team with OKIAN in 2007 and we helped them become one of the online pioneers in the book industry who delivered stories all over the country. So how did this journey began?
OKIAN is a love brand and a trademark for every bookaholic. The branding process was driven by three main values - education, customer focus, innovation - and the goal was to inspire everyone to explore a world of knowledge. We conveyed this verbally and visually through colors, fonts, images, illustrations, drawings, metaphors, love notes, quotes, dreams. Just have a look.
We knew from the start that Okian is a powerful brand. An all-knowledgeable and wise hero that knows every story ever written on this planet. We believed in its desire to keep books alive in this digital era, to promote education and offer a quick response to customer’s needs. On short, “Explore a world of knowledge”, a perfectly crafted tagline.