A story being written
in a different world

Observator Cultural is an intellectual, independent, creative, complex and consistent brand. Through the brand attributes, Observator Cultural creates value for its consumers, stepping apart from other competitors on the market.

Old Logo

New Logo

The inspiration for the red line comes from the cursor line and it has the purpose of differentiating the brand, while still maintaining the continuity and harmony of the entire logo.

Finding the perfect
equilibrium

To ensure recognition and memorability, the logo has a strong typographic style, with black bold fonts. The form and spacing contribute to building trust and expressing important brand attributes like quality and seriousness.

A story that needs
to be told

Through its brand attributes, Observator Cultural creates value for its consumers, stepping apart from other competitors on the market. Observator Cultural is an intellectual, independent, creative, complex and consistent brand.

Taking it further

Culture comes in many forms and shapes. But how to express all this in a simple and concise form? From business cards to bookmarks and stickers, all the collateral materials created for Observator Cultural express its core attributes and visions for the future.  

Do you want a brand just as impressive as Observator Cultural? Let’s talk!