The waves of change
From figurative to literal and abstract, each approach brought a different aesthetic to the connection between consumer and product. Our main inspiration came from the waves and their musical movement.
We were hypnotized by the perfection of waves and sound waves. We knew from the start that this aesthetic is exactly what defines MUSHIN as a brand. But the challenge was far from over. Where did the waves brought as next?
How to capture sounds in a perfect logo
Music is like branding. It takes a while to find the perfect tune. But when you find it you know it's the perfect match. We knew from the start that we wanted something bold, powerful and memorable. Just like a perfect song, this logo will hypnotize you through its perfect lines and musical shapes. The perfect synergy between sound and sight.
#5c0835
RGB: 92, 8, 53
CMYK: 46,100, 50, 48
PANTONE 7421 C
How about a Tribute Festival?
What better way to test the improved MUSHIN than an outdoor event dedicated famous music bands? We were ready to roll the new features and to rock the scene with an amazing playlist.
The Concept
We knew from the start that a tribute dedicated to classical rock bands will gather an interesting crowd and will allow us to test MUSHIN’s new features. The outdoor location allowed us to create a special area dedicated to MUSHIN where people could find out more about the app, test it and select the music that was playing all around them.
The location wasn’t just enough. That’s why we created some promotional materials and gifts especially for this event. Just take a look.
Some Numbers
Tribute Festival proved to be the perfect experience to test the app and get a feeling from real users in an interactive environment. The results proved to be as interesting as expected. Here are some numbers:
Phone Operating System
Demographic Present
Response
Do you want a brand just as cool as MUSHIN? Let’s talk!
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