When the client told us the name of the new brand, our imagination went further the hosting industry. Our first mood boards included Zeus, Poseidon and ancient related symbols. After many brainstorming session, we realized that we don’t want to take the brand in the past, we have to take it in the future. And no matter how much we love to draw symbols, we have to keep it simple and friendly.
So we played with many fonts in order to find the perfect one that can transmit the brand's personality. Following a clean and balanced aesthetic vision, seasoned with a touch of technical flair, the SF Automaton Font was chosen as our main protagonist. Simple, modern, clear.