Farmacom

Farmacom is a pharmaceutical producer and distributor with over 35 selling points in Transylvania. Present on the Romanian market since 1951, the brand needed a refresh to position itself to the industry’ requirements and to its new audience.

Year

2018

Farmacom-intro-image

The process of rebranding started with coming up with a way to clearly have a visual separation between the corporate Farmacom brand and the friendlier pharmacy brand. We found the differentiator by aligning the new objectives, visions and goals of both, and finding a visual direction that would seamlessly sum up these factors.

The Corporate Brand

Focusing on expressing pharmaceutical guidance and accountability, Farmacom's corporate brand ended up being clean and structured with just a touch of familiarity.

Farmacom-logo-final
Farmacom logo
Farmacom-colors
Farmacom colors
Farmacom-Sofia-Pro-1
Farmacom-Sofia-Pro
Farmacom-Magazine
Farmacom magazine
FARMACOM-board2
FARMACOM-badge
FARMACOM-shirt
FARMACOM-colaterale

The Pharmacy Brand

Being a brand that would live among the customers, the pharmacy branding needed to convey a powerful sense of belonging and safety.

FARMACOM-front
Farmacom-Farmacie-logo
Farmacom pharmacy logo
Farmacom-colors02
Farmacom pharmacy colors
Farmacom-Employee
Employee uniform
Farmacom-T-shirts
T-shirts
Farmacom-Towels
Towels
Farmacom-Shoes
Shoes
Farmacom-Card
Fidelity Card - Front
Farmacom-Card-Back
Fidelity Card - Back

Do you want a project just as cool as this one? Let’s talk!

Do you want a project just as cool as this one? Let’s talk!

Do you want a project just as cool as this one? Let’s talk!

Do you want a project just as cool as this one? Let’s talk!

Do you want a project just as cool as this one? Let’s talk!

contact@highcontrast.ro

contact@highcontrast.ro

contact@highcontrast.ro

+40 729 015 355

+40 729 015 355

+40 729 015 355

Copyright © 2002 - 2021 High Contrast. All rights reserved.

Copyright © 2002 - 2020 High Contrast. All rights reserved.

Copyright © 2002 - 2020 High Contrast. All rights reserved.

Copyright © 2002 - 2020 High Contrast. All rights reserved.

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