Demisol Branding, Web design and development | High Contrast, The Different View
Demisol Branding, Web design and development

Fun is meant to be shared

If you haven’t read this blog post already, DEMISOL is a free coworking space dedicated to hackers, designers, developers, marketers, troublemakers and other disruptors.

In less pretentious words, DEMISOL is a 39 square meter studio based in Brasov, Romania, that we offer to freelancers, students and travelers to use as a temporary office and networking space.

DEMISOL logo and brand colors

Logo construction

Ok, we arranged this space and gave it a meaning, but what else is there?
How about branding it into a cool award winning fun project?

Coincidentally, when we started drafting ideas, our own beloved DRG was just learning to play the piano. And naturally he came up with this allegory between the way people communicate in a coworking space and the way musical notes create a harmony together. So we took the musicality of the DE.MI.SOL name and expressed it visually. Simple.

DEMISOL logo

Make it big, bold and colorful

The creative process was unlike our usual, we skipped a beat here and there and went for the quick, natural, informal, straightforward feeling. Yes, we love processes but this time we hacked it a bit. Let’s make it blue. Let’s make it colorful. Let’s make it crazy colorful. Let’s make it bold. Let’s make it extra bold. Let’s make it black. And that’s what we got.

 

Just make it bold. Like, really bold. Make it stupidly bold.

Rares Dragan - Creative Director and a bold person

Font-01Font-01

The Montserrat Black font

PANTONE 2592 C

RGB: 157, 21, 225
HEX: #9D15E1
CMYK: 58, 90, 0, 0

PANTONE 213 XGC

RGB: 231, 53, 126
HEX: #E7357E
CMYK: 0, 91, 0, 0

PANTONE 2385 C

RGB: 216, 9, 230
HEX: #D809E6
CMYK: 23, 83, 0, 0

PANTONE 2385 C

RGB: 216, 9, 230
HEX: #D809E6
CMYK: 23, 83, 0, 0

Let’s annoy some people

As a teaser, we made a funky presentation of the logo dancing back and forth and launched it without explaining anything. And people started asking questions.

ezgif.com-video-to-gifezgif.com-video-to-gif

DEMISOL instagram teaser

I want that on a t-shirt

We now have a cool logo, and some crazy colors mixed in glitchy patterns and animations. Guess what’s next? We’ll just spam our friends and neighbours with our bold new project. We are disruptors, after all. Done.

Large mockupLarge mockup

DEMISOL wearables

52_urban_poster_mockup52_urban_poster_mockup

Poster design

Business card mockupBusiness card mockup

Business cards

Flyers mockupFlyers mockup

Flyer design

It’s messy but it works!

We like clean minimal functional websites. We also like chaos and magnificent out of your mind turbulent brutalist glitchy grungy kind of design.

Let’s leave some of the rules at the door this time. Bring those crazy colors, add some content, tell a story, insert cheat codes, and some easy neat memory game, insert some Bauhaus inspiration, push some Donald Duck pics, add some porn, and make it functional. Done.

Website scroll

Our funky cursor

A new home for all digital nomads, hackers and disruptors

Meet the new Demisol website, the playground for all creative misfits, believers and doers. You can spend some time playing with some cheat codes or with our rules and you can find all you need to know about Demisol. From the latest events to places to eat and hang out in the city, the website dares you to try a new way of working and living. It's your move now!   

The full design

Mockup finalMockup final

Do you want a project just as cool as DEMISOL? Let’s talk!

Previous project

Hosterion

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