Fluid materials, elegant lines and quality craftsmanship. You might think we are talking about coding, but the fashion brand DEILANI is here to stand for classy, stylish women in a modern way.
Their philosophy is much more than dressing women - they create special experiences. While the inspiration comes from life’s challenges, old movies and strong female characters, the quality comes from treasuring every stitch and every accessory.
Our collaboration with Deilani started in 2013 when we were pleased to learn about their attention to details and their intention to build a natural, delicate, yet powerful brand. We helped them navigate the world of Magento for 3 years up until now. While they worked on redesigning the new DEILANI online presence, we were more oriented toward technical frameworks and finding the best solution for them.
We knew from the start the fashion needed a different approach and a well thought process. Implementing the styleguide was the first element that ensured consistency for the entire development process. Crafting the responsive grid helped us to respect the design and its fluidity. We also knew that as fashion changes with the season, so certain sections of the website will need to be updated and refreshed. That’s why the majority of the website’s sections are easily customizable, dynamic and user friendly.
In order to implement the responsive design we have used modern frontend techniques. Bootstrap 4 became a close companion of our developers, even though its parameters were easily modified and shaped in order to respect the design. Also, many elements use Ajax calls in order to ensure a fluid experience. You can test it yourself by adding products to the bag, watching and editing your order information.
The new design and strong functionalities found their place in a flexible platform that was chosen to fit the personality of DEILANI. A unique shopping experience that can be witnessed from any device, anytime, crafted for strong independent women in search for an outfit that will express their values and personality. The perfect recipe for a story stitched in well crafted dresses and transposed in lines of code.
Simple lines, fluid materials, well-crafted fittings and a story that binds them all together. Navigating the new DEILANI website feels like walking through a runway show. View the new website’s well-crafted products and all their details, stop for a look at the inspiration behind the latest collection and read more about the brand’s history and promise.