Breakaway.

Breakaway. is a coffee shop that combines the passion for cycling, socializing, and the joy of living. It aims to create an environment that’s both inviting and fresh, inspiring trust in the quality of the services.

Project type

Branding

Year

2019

In cycling, the term ”breakaway” refers to the action of an individual successfully opening a gap ahead of the peloton. This concept is subtly reflected by the dot used in the brand identity, representing the individual making the action.

By isolating the unique element from the cursive logotype and using it to create multiple pattern styles, Breakaway.'s visual language becomes highly dynamic and endlessly flexible.

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