Farmacom

Farmacom is a pharmaceutical producer and distributor with over 35 selling points in Transylvania. The brand has been present on the Romanian market since 1951, and it needed a refresh to position itself to the industry’s requirements and its new audience.

Project type

Visual Identity

Year

2018

The rebranding process started with the visual separation between the corporate Farmacom brand and the friendlier pharmacy brand. We found the differentiator by aligning both the new objectives, visions, and goals and finding a visual direction that would seamlessly sum up these factors.

The Corporate Brand

Focusing on expressing pharmaceutical guidance and accountability, Farmacom's corporate brand ended up being clean and structured with just a touch of familiarity.

The Pharmacy Brand

Being a brand that would live among the customers, the pharmacy branding needed to convey a powerful sense of belonging and safety.

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